May 30, 2024

NEFMA Award Icon

Cambridge, Mass. – East Cambridge Savings Bank today announced that the bank won two gold awards at the New England Financial Marketing Association (NEFMA) Spring Conference. The bank’s “K to College” campaign and 4-month CD campaign were both recognized with a NEFMA gold award in the best 2023 Digital Marketing campaign and best 2023 Print Marketing campaign categories, respectively. This is the second year in a row that the bank has won the gold award at the NEFMA spring conference.

On the announcement of the NEFMA awards, Joanne Aliber, the bank’s senior vice president and director of marketing and strategy, noted that “receiving these awards is the result of the efforts of the entire marketing team as well as Davis Advertising, who created these award-winning assets. Our marketing campaigns are truly a team effort; many of them have as many as 15 different types of assets, including flyers, posters, digital ads, print ads, and events, all of which require the entire team (both ECSB and Davis) to work together to launch everything on time. It’s especially rewarding when our hard work and results are recognized by our industry peers in marketing, banking, and advertising.”

This is the third year in a row that the bank’s marketing campaigns have earned awards. In 2022, ECSB’s Debit Card for Teens campaign received the NEFMA Gold Award for Best 2022 Digital Marketing Campaign. Additionally, the bank also received two honorable mentions for the Ragan’s PR Daily awards in both the Corporate Communication and the Integrated Public Relations & Marketing categories for our Benefits of a Mutual Bank campaign in 2021.

For more information about East Cambridge Savings Bank, please visit

About East Cambridge Savings Bank:

East Cambridge Savings Bank is a full-service mutually held bank that is committed to be the preferred banking partner in the communities it serves. Established in 1854, the Bank strives to provide an exceptional customer experience and generous support for the community. Headquartered in Cambridge, the Bank has locations in Arlington, Belmont, Cambridge, Chelsea, Malden, Medford, Somerville, Waltham, and Woburn as well as an educational training facility at Cambridge Rindge and Latin School. The Bank is a member of the Federal Deposit Insurance Corporation (FDIC), the Depositors Insurance Fund (DIF), and is an Equal Housing Lender. 

Leo Gayne
Vice President, Public and Community Relations Officer
(617) 551-2353