June 12, 2023

Example of the digital ads used in the debit cards for teen advertising campaign. These are screenshots of ads from Snapchap and Facebook.

Cambridge, Mass. – East Cambridge Savings Bank, a $1.6 billion in assets mutual bank headquartered in Cambridge, received the Gold Award for Best Digital Marketing Campaign of 2022 at the New England Financial Marketing Association (NEFMA) 2023 Spring Conference. The Bank’s award-winning Debit Card for Teens campaign was an extensive omni-channel marketing campaign that was developed to reach teens and their parents on channels including Snapchat and Facebook. After numerous customer inquiries about debit cards for people aged 14-17, the Bank launched a debit card for teenagers to help them learn the basics of budgeting and saving, safely and securely manage their own money, and not have to rely on a parent or guardian for use of a debit or credit card. 

Joanne Aliber, the Bank’s senior vice president and director or marketing and strategy noted that, “The ECSB Debit Card for Teens product was launched in February 2022, and it is incredibly gratifying to be recognized by our colleagues in bank branding and marketing and receive a NEFMA Gold Award. The Marketing team made substantial and meaningful contributions to this campaign, and our advertising agency of record, Davis Advertising in Worcester, created engaging and eye-catching assets to promote our debit cards for teens.”

This is the second year in a row that East Cambridge Savings Bank has received awards for marketing campaigns. In 2022, the bank received two honorable mentions for the Ragan’s PR Daily awards in both the Corporate Communication and the Integrated Public Relations & Marketing categories for the “Benefits of a Mutual Bank” campaign. 

Other NEFMA Digital Marketing Campaign award winners recognized at the association’s annual spring conference included Baycoast Bank (Silver), and Northfield Savings Bank & Webster Five (Bronze). More information on all award categories and winners can be found on NEFMA’s website, nefma.org

About East Cambridge Savings Bank

East Cambridge Savings Bank is a full-service mutually held bank that is committed to be the preferred banking partner in the communities it serves. Established in 1854, the Bank strives to provide an exceptional customer experience and generous support for the community. Headquartered in Cambridge, the Bank has locations in Arlington, Belmont, Cambridge, Chelsea, Malden, Medford, Somerville, Waltham, and Woburn as well as an educational training facility at Cambridge Rindge and Latin School. The Bank is a member of the Federal Deposit Insurance Corporation (FDIC), the Depositors Insurance Fund (DIF), and is an Equal Housing Lender. 

Leo Gayne
Vice President, Public and Community Relations Officer
(617) 551-2353