Cambridge, Mass. – East Cambridge Savings Bank, a $1.6 billion in assets mutual bank headquartered in Cambridge, MA, has been named an Honorable Mention recipient of Ragan’s PR Daily Awards in the Corporate Communication Campaign and Integrated Public Relations and Marketing categories.
East Cambridge Savings Bank was chosen from a wide pool of entries to receive Honorable Mention recognitions for their “Benefits of a Mutual Bank” campaign – a multi-channel digital campaign to educate customers and the public about the benefits of doing business with a mutually held savings bank. The Bank employed a wide variety of media to achieve its desired reach and impact. The cornerstone of the campaign was an interview with the Bank’s president and chief executive officer Gilda M. Nogueira, who spoke of the benefits of a mutual bank and the Bank’s longstanding commitment to the communities and customers it serves. Nogueira also shared how her own unique story and 45-year career with the organization.
“The founders of mutual banks did so simply to serve local community. East Cambridge Savings Bank has been a financial partner since 1854, and to this day we still work with local residents on a first name basis and serve their needs as they need them served,” said Nogueira. “We know the benefits of a local, mutual bank, and thought it was a worthy story to underscore with current customers and share with the public who may not be as familiar with the mutual banking model. It is an exciting honor for our Bank to be recognized alongside nationally recognized brands.”
Founded in 1854, East Cambridge Savings Bank continues to operate as a mutually held bank under the same charted drafted nearly 169 years ago, while offering the latest technology and conveniences that customers expect from a bank.
Ragan’s PR Daily Awards celebrates the top communications campaigns, events, initiatives, publications and more that were instrumental in the success of organizations and clients. Ragan held a special award celebration on November 2 at the Edison Ballroom, recognizing the best communications work from the past year. The evening’s gala also featured a special performance by the Emmy-winning trio, Time for Three.
A full list of winners and their featured profiles can be found here. The Bank’s Honorable Mention piece, The Benefits of a Mutual Bank, can be found here.
About East Cambridge Savings Bank
East Cambridge Savings Bank is a full-service mutually held bank that is committed to be the preferred banking partner in the communities it serves. Established in 1854, the Bank strives to provide an exceptional customer experience and generous support for the community. Headquartered in Cambridge, the Bank has locations in Arlington, Belmont, Cambridge, Chelsea, Malden, Medford, Somerville, Waltham, and Woburn as well as an educational training facility at Cambridge Rindge and Latin School. The Bank is a member of the Federal Deposit Insurance Corporation (FDIC), the Depositors Insurance Fund (DIF), and is an Equal Housing Lender.
About Ragan Communications
Ragan Communications and PR Daily run 15 awards programs each year, including the prestigious PR Daily Awards, Top Women in Communications Awards and Digital Marketing and Social Media Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing, media and HR. Ragan Communications has been delivering trusted news, training and intelligence for more than 50 years to internal and external communicators and business executives via its conferences, webinars, training, awards, subscriptions and its membership divisions. Its daily news sites—PRDaily.com, Ragan.com and RaganWellness.com—are read by more than 600,000 internal and external communicators and HR professionals monthly.
Assistant Vice President, Public and Community Relations Officer